17
XR One Network
Client
XR One
Type
Web 3 / Brand Identity
,
Year
2024
Project
The $XR Token is a multi-utility digital asset designed for seamless integration across the SWG ecosystem and its partner networks. More than just a medium of exchange, $XR is a tool for community empowerment, governance, and real-world connectivity, bridging the gap between virtual economies and tangible value.
Brief
The objective was to develop a strong, purpose-driven brand identity that reflects XR One's vision, values, and mission, while positioning it as a trusted and impactful player in the Web3 and gaming landscape. The brand needed to resonate with gamers, developers, and investors alike, emphasizing utility, transparency, empowerment, and real-world impact. This project required an identity system that would convey XR One's core principles, differentiate it from other tokens, and establish a recognisable presence across digital platforms, in-game environments, and real-world applications.
Solution
The XR One brand identity successfully blends innovation, accessibility, and impact, ensuring a recognisable presence across gaming, blockchain, and real-world integrations. This modern and scalable visual system strengthens community trust, through a transparent graphic device system, establishing XR One as a leader in the evolving world of Web3 gaming and digital assets.
Credits
Ian Howarth
Creative Director
Visual Designer
