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Torrens University
Torrens University
Client
Client
Torrens University
Torrens University
Type
Type
Digital Experience
Digital Experience
,
,
Digital Identity
Digital Identity
Year
Year
2021
2021
Project
Project
Òtimo partnered with Laureate University to develop a forward-thinking digital experience for Torrens University Australia, designed to engage current and prospective students while promoting enrollment and brand cohesion. With a strict 6-week timeline, the project aimed to integrate Torrens' diverse colleges and power brands into a cohesive and user-friendly platform.
Òtimo partnered with Laureate University to develop a forward-thinking digital experience for Torrens University Australia, designed to engage current and prospective students while promoting enrollment and brand cohesion. With a strict 6-week timeline, the project aimed to integrate Torrens' diverse colleges and power brands into a cohesive and user-friendly platform.
Brief
Brief
Create a creative vision for the digital platform that reflects Torrens University’s innovative and inclusive approach to higher education. The platform should combine Torrens’ established brand with its recently acquired colleges (Chifley Business School, Billy Blue School of Design, and William Blue College of Hospitality Management) into a seamless, cohesive digital experience. The solution must drive student engagement, streamline the enrollment process, and align the various brands under the unified Torrens umbrella.
Create a creative vision for the digital platform that reflects Torrens University’s innovative and inclusive approach to higher education. The platform should combine Torrens’ established brand with its recently acquired colleges (Chifley Business School, Billy Blue School of Design, and William Blue College of Hospitality Management) into a seamless, cohesive digital experience. The solution must drive student engagement, streamline the enrollment process, and align the various brands under the unified Torrens umbrella.
Solution
Solution
In just 6 weeks, we conducted a comprehensive discovery phase, including workshops with Laureate, to define requirements and design a clear architectural solution. We worked closely with the Brand Agency ‘Someone’ to translate the offline brand work into a cohesive online experience. The new digital platform seamlessly integrates Torrens’ diverse colleges while highlighting its core offerings, creating a unified, engaging experience that drives higher conversions. With an intuitive user interface, personalised content, and simplified enrollment pathways, the new website reflects Torrens' modern, student-centric ethos and positions the university for future growth and engagement.
In just 6 weeks, we conducted a comprehensive discovery phase, including workshops with Laureate, to define requirements and design a clear architectural solution. We worked closely with the Brand Agency ‘Someone’ to translate the offline brand work into a cohesive online experience. The new digital platform seamlessly integrates Torrens’ diverse colleges while highlighting its core offerings, creating a unified, engaging experience that drives higher conversions. With an intuitive user interface, personalised content, and simplified enrollment pathways, the new website reflects Torrens' modern, student-centric ethos and positions the university for future growth and engagement.
Credits
Ian Howarth
Creative Director
Chris Abbott
UX Director
Andrew Nguyen
Visual Designer
Credits
Ian Howarth
Creative Director
Chris Abbott
UX Director
Andrew Nguyen
Visual Designer
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