03
03
Subaru
Subaru
Client
Client
Subaru
Subaru
Type
Type
Digital Experience
Digital Experience
,
,
Digital Identity
Digital Identity
Year
Year
2015
2015
Project
Project
Subaru sought to create a digital experience that not only reflected their reputation for engineering excellence but also offered an engaging and immersive way for users to experience their cars online. The project aimed to transform the traditional car-buying journey into a fun, interactive, and emotionally resonant experience for potential customers.
Subaru sought to create a digital experience that not only reflected their reputation for engineering excellence but also offered an engaging and immersive way for users to experience their cars online. The project aimed to transform the traditional car-buying journey into a fun, interactive, and emotionally resonant experience for potential customers.
Brief
Brief
Design a creative vision for the platform that moves beyond traditional car marketing to provide an immersive, user-centric experience. The new digital platform should focus on making the car-buying process enjoyable while emphasizing Subaru's engineering excellence. The site should allow users to easily explore vehicle specifications, customize their cars, and connect emotionally with the brand through sophisticated and engaging content.
Design a creative vision for the platform that moves beyond traditional car marketing to provide an immersive, user-centric experience. The new digital platform should focus on making the car-buying process enjoyable while emphasizing Subaru's engineering excellence. The site should allow users to easily explore vehicle specifications, customize their cars, and connect emotionally with the brand through sophisticated and engaging content.
Solution
Solution
We developed a stripped-back, contemporary website design focused on functionality and user experience. By adopting a modular approach and a flexible grid layout, we prioritized content over decoration, ensuring the user could immerse themselves in the Subaru experience without distraction. The redesigned interface guides users through the car selection and customisation process, allowing them to explore vehicle specifications and configure their ideal model. With more screen real estate dedicated to engaging content, the platform establishes an emotional connection with Subaru’s brand, making the car-buying journey both fun and informative. This sophisticated yet playful digital experience helps reinforce Subaru’s position as a brand that evolves with its customers' needs.
We developed a stripped-back, contemporary website design focused on functionality and user experience. By adopting a modular approach and a flexible grid layout, we prioritized content over decoration, ensuring the user could immerse themselves in the Subaru experience without distraction. The redesigned interface guides users through the car selection and customisation process, allowing them to explore vehicle specifications and configure their ideal model. With more screen real estate dedicated to engaging content, the platform establishes an emotional connection with Subaru’s brand, making the car-buying journey both fun and informative. This sophisticated yet playful digital experience helps reinforce Subaru’s position as a brand that evolves with its customers' needs.
Credits
Ian Howarth
Creative Director
UX Designer
Visual Designer
Credits
Ian Howarth
Creative Director
UX Designer
Visual Designer
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