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Adidas Boot Supply
Adidas Boot Supply
Client
Client
Adidas
Adidas
Type
Type
Digital Experience
Digital Experience
,
,
Year
Year
2015
2015
Project
Project
Adidas, a brand with a rich football heritage and a legacy of innovation, sought to enhance its e-commerce platform by creating a truly immersive shopping experience. The focus was to promote a new boot range in collaboration with the FA, offering customers an interactive and detailed way to explore the product before purchase.
Adidas, a brand with a rich football heritage and a legacy of innovation, sought to enhance its e-commerce platform by creating a truly immersive shopping experience. The focus was to promote a new boot range in collaboration with the FA, offering customers an interactive and detailed way to explore the product before purchase.
Brief
Brief
The brief was to conceptualise an innovative e-commerce experience that allows customers to engage with Adidas’ new football boots through immersive, high-quality visuals. The site should include realistic 3D renderings, macro views of the boots, and detailed product specifications to allow users to fully explore the product before making a purchase. The experience must reflect Adidas' commitment to both heritage and cutting-edge innovation in football.
The brief was to conceptualise an innovative e-commerce experience that allows customers to engage with Adidas’ new football boots through immersive, high-quality visuals. The site should include realistic 3D renderings, macro views of the boots, and detailed product specifications to allow users to fully explore the product before making a purchase. The experience must reflect Adidas' commitment to both heritage and cutting-edge innovation in football.
Solution
Solution
We designed an e-commerce platform that pushes the boundaries of online shopping. By incorporating realistic 3D renders and macro photography, we allowed users to virtually interact with the football boots, exploring every detail from different angles. The product detail screen includes comprehensive information, technical specifications, and user reviews, ensuring that the immersive experience extends throughout the entire buying journey. This innovative approach not only enhances the customer experience but also reinforces Adidas' dedication to both tradition and forward-thinking innovation in the football world.
We designed an e-commerce platform that pushes the boundaries of online shopping. By incorporating realistic 3D renders and macro photography, we allowed users to virtually interact with the football boots, exploring every detail from different angles. The product detail screen includes comprehensive information, technical specifications, and user reviews, ensuring that the immersive experience extends throughout the entire buying journey. This innovative approach not only enhances the customer experience but also reinforces Adidas' dedication to both tradition and forward-thinking innovation in the football world.
Credits
Ian Howarth
Creative Director
UX Designer
Visual Designer
Credits
Ian Howarth
Creative Director
UX Designer
Visual Designer
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