07
07
ASX
ASX
Client
Client
ASX
ASX
Type
Type
Digital Experience
Digital Experience
,
,
Digital Guidelines
Digital Guidelines
Year
Year
2019
2019
Project
Project
ASX, a leading global financial exchange, sought to evolve its digital presence by transitioning from a traditional, conservative design to a more progressive visual identity. The goal was to create a modern, dynamic digital identity that aligns with ASX’s core values and strengthens its reputation as the world’s most respected financial marketplace.
ASX, a leading global financial exchange, sought to evolve its digital presence by transitioning from a traditional, conservative design to a more progressive visual identity. The goal was to create a modern, dynamic digital identity that aligns with ASX’s core values and strengthens its reputation as the world’s most respected financial marketplace.
Brief
Brief
The brief was to reimagine the ASX website's display layer to reflect its transformation from a traditional exchange to a forward-thinking, innovative marketplace. The new design must incorporate ASX's four core values - Authoritative Source, Trusted Voice, Accelerate Potential, and Forward-Thinking, while enhancing user experience, engagement, and credibility.
The brief was to reimagine the ASX website's display layer to reflect its transformation from a traditional exchange to a forward-thinking, innovative marketplace. The new design must incorporate ASX's four core values - Authoritative Source, Trusted Voice, Accelerate Potential, and Forward-Thinking, while enhancing user experience, engagement, and credibility.
Solution
Solution
Òtimo collaborated closely with the ASX marketing and digital teams to create a visual design strategy that would modernize the website and optimise user interaction. The design blends sophisticated elements with a forward-looking aesthetic, making the site feel both authoritative and progressive. By integrating the core values into every design decision, we created a more dynamic and approachable user interface, reinforcing ASX’s position as a leading global financial marketplace. The digital identity offers an elevated user experience that supports growth, wealth-building, and seamless interaction with diverse asset classes.
Òtimo collaborated closely with the ASX marketing and digital teams to create a visual design strategy that would modernize the website and optimise user interaction. The design blends sophisticated elements with a forward-looking aesthetic, making the site feel both authoritative and progressive. By integrating the core values into every design decision, we created a more dynamic and approachable user interface, reinforcing ASX’s position as a leading global financial marketplace. The digital identity offers an elevated user experience that supports growth, wealth-building, and seamless interaction with diverse asset classes.
Credits
Ian Howarth
Creative Director
Andrew Nguyen
Visual Designer
"Otimo quickly understand the brief and also the potential for design to deliver beautiful experiences. Otimo's talents are matched by their personable nature and enthusiasm. Their experience is world class and their enviable track record speaks for itself."
Elizabeth Towler, General Manager, ASX
Credits
Ian Howarth
Creative Director
Andrew Nguyen
Visual Designer
Quote
"Otimo quickly understand the brief and also the potential for design to deliver beautiful experiences. Otimo's talents are matched by their personable nature and enthusiasm. Their experience is world class and their enviable track record speaks for itself."
Elizabeth Towler, General Manager, ASX
