10
10
AICD Website & Portal
AICD Website & Portal
Client
Client
Australian Institute of Company Directors
Australian Institute of Company Directors
Type
Type
Digital Experience
Digital Experience
,
,
Digital Identity
Digital Identity
Year
Year
2020
2020
Project
Project
Digital Transformation for The Australian Institute of Company Directors (AICD). The project aimed to enhance AICD’s online presence by improving both the Public Facing Website and the Member Portal to deliver a more personalized and efficient experience for their users.
Digital Transformation for The Australian Institute of Company Directors (AICD). The project aimed to enhance AICD’s online presence by improving both the Public Facing Website and the Member Portal to deliver a more personalized and efficient experience for their users.
Brief
Brief
The project’s primary goal was to enhance the user experience across AICD’s digital touchpoints, improving communication of their services and offerings to both members and potential members. Key objectives included optimizing for conversions, improving way-finding, content organization, and personalization, ensuring accessibility across mobile devices, and developing a scalable design system that could support future growth. Additionally, the new platform needed to showcase AICD’s brand in a digital format, translating offline brand language into an engaging online experience.
The project’s primary goal was to enhance the user experience across AICD’s digital touchpoints, improving communication of their services and offerings to both members and potential members. Key objectives included optimizing for conversions, improving way-finding, content organization, and personalization, ensuring accessibility across mobile devices, and developing a scalable design system that could support future growth. Additionally, the new platform needed to showcase AICD’s brand in a digital format, translating offline brand language into an engaging online experience.
Solution
Solution
We focused on delivering a personalized experience by tracking user behavior and browsing patterns, we were able to dynamically match content to user needs. The website was designed to create a seamless omni-experience, linking the public-facing site with the members’ portal. For non-members, we showcased the value of the portal through curated content and personalized course recommendations based on their career stage. Throughout the project, we collaborated closely with AICD through multiple discovery workshops, ensuring that the final solution met the business’s objectives. The delivery included the creation of templates that covered the broad range of content and services AICD offers, while also providing training to ensure the team could independently manage and grow the website post-launch. This partnership and approach enabled AICD to better serve both current members and prospective clients, positioning them for future growth and success.
We focused on delivering a personalized experience by tracking user behavior and browsing patterns, we were able to dynamically match content to user needs. The website was designed to create a seamless omni-experience, linking the public-facing site with the members’ portal. For non-members, we showcased the value of the portal through curated content and personalized course recommendations based on their career stage. Throughout the project, we collaborated closely with AICD through multiple discovery workshops, ensuring that the final solution met the business’s objectives. The delivery included the creation of templates that covered the broad range of content and services AICD offers, while also providing training to ensure the team could independently manage and grow the website post-launch. This partnership and approach enabled AICD to better serve both current members and prospective clients, positioning them for future growth and success.
Credits
Ian Howarth
Creative Director
Chris Abbott
UX Director
Andrew Nguyen
Visual Designer
"Other than just great design work, the team was able to effectively communicate with both Marketing and Technology teams to draw and crystallise business objectives and communicate user needs to drive a solution that was a game-changer for AICD. The whole team really went above and beyond."
Haydn Sheehan CIO, Australian Institute of Company Directors
Credits
Ian Howarth
Creative Director
Chris Abbott
UX Director
Andrew Nguyen
Visual Designer
Quote
"Other than just great design work, the team was able to effectively communicate with both Marketing and Technology teams to draw and crystallise business objectives and communicate user needs to drive a solution that was a game-changer for AICD. The whole team really went above and beyond."
Haydn Sheehan CIO, Australian Institute of Company Directors
