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Alpinestars Touring
Alpinestars Touring
Client
Client
Alpinestars
Alpinestars
Type
Type
Digital Experience
Digital Experience
,
,
Digital Identity
Digital Identity
Year
Year
2023
2023
Project
Project
Alpinestars sought to enhance the perception of its Touring sub-brand by creating a more immersive and engaging digital experience. The objective was to drive increased customer engagement, improve brand perception, and ultimately boost sales of Touring products.
Alpinestars sought to enhance the perception of its Touring sub-brand by creating a more immersive and engaging digital experience. The objective was to drive increased customer engagement, improve brand perception, and ultimately boost sales of Touring products.
Brief
Brief
The refreshed Touring sub-brand needed to lift brand perception, by ensuring the new website experience and brand proposition resonate with Touring riders. We also needed. to Increase website engagement, drive higher time-on-site and deeper engagement with Touring content and finally boost sales, as well as demonstrate an uplift in Touring product purchases post-launch.
The refreshed Touring sub-brand needed to lift brand perception, by ensuring the new website experience and brand proposition resonate with Touring riders. We also needed. to Increase website engagement, drive higher time-on-site and deeper engagement with Touring content and finally boost sales, as well as demonstrate an uplift in Touring product purchases post-launch.
Solution
Solution
By integrating Alpinestars' core brand story, battle tested products and real reviews into the Touring sub-brand and optimising the digital experience, we ensured a more engaging and premium online presence that directly contributed to increased brand affinity, higher user engagement, and improved sales performance.
By integrating Alpinestars' core brand story, battle tested products and real reviews into the Touring sub-brand and optimising the digital experience, we ensured a more engaging and premium online presence that directly contributed to increased brand affinity, higher user engagement, and improved sales performance.
Credits
Ian Howarth
Creative Director
Karl Reynolds
UX Designer
Phil Pham
Visual Designer
Credits
Ian Howarth
Creative Director
Karl Reynolds
UX Designer
Phil Pham
Visual Designer
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