06
06
Medical Director
Medical Director
Client
Client
Medical Director
Medical Director
Type
Type
Digital Experience
Digital Experience
,
,
Digital Identity
Digital Identity
Year
Year
2019
2019
Project
Project
MedicalDirector needed a scalable digital platform to house and organize over 200 pieces of content, catering to the diverse interests of healthcare professionals. The challenge was to create a user experience that balanced functionality with an elegant, timeless design while ensuring content remained the focal point.
MedicalDirector needed a scalable digital platform to house and organize over 200 pieces of content, catering to the diverse interests of healthcare professionals. The challenge was to create a user experience that balanced functionality with an elegant, timeless design while ensuring content remained the focal point.
Brief
Brief
Develop a content-driven platform with an editorial layout that prioritizes readability and ease of navigation. The design should avoid fleeting trends, instead embracing a clean, structured, and professional aesthetic that aligns with MedicalDirector’s authority in the healthcare space.
Develop a content-driven platform with an editorial layout that prioritizes readability and ease of navigation. The design should avoid fleeting trends, instead embracing a clean, structured, and professional aesthetic that aligns with MedicalDirector’s authority in the healthcare space.
Solution
Solution
We designed a sleek, spacious user interface that emphasizes clarity and usability. By leveraging negative space and a minimalist visual identity, we enhanced content discoverability and scannability. The platform’s structured layout ensures a seamless reading experience while supporting continuous content expansion, reinforcing MedicalDirector’s position as a trusted resource for healthcare professionals.
We designed a sleek, spacious user interface that emphasizes clarity and usability. By leveraging negative space and a minimalist visual identity, we enhanced content discoverability and scannability. The platform’s structured layout ensures a seamless reading experience while supporting continuous content expansion, reinforcing MedicalDirector’s position as a trusted resource for healthcare professionals.
Credits
Ian Howarth
Creative Director
UX Designer
Visual Designer
Joshua Russell
Developer
"Òtimo have been awesome to work with. Incredibly organised, easy to communicate with, responsive with next iterations, and very beautiful work that keeps pushing the boundaries."
Robin Marchant, Chief Marketing Officer, Medical Director
Credits
Ian Howarth
Creative Director
UX Designer
Visual Designer
Joshua Russell
Developer
Quote
"Òtimo have been awesome to work with. Incredibly organised, easy to communicate with, responsive with next iterations, and very beautiful work that keeps pushing the boundaries."
Robin Marchant, Chief Marketing Officer, Medical Director
