09
09
Pure Moto
Pure Moto
Client
Client
Pure Moto
Pure Moto
Type
Type
Digital Experience
Digital Experience
,
,
Digital Identity
Digital Identity
Year
Year
2020
2020
Project
Project
Puremoto is a digital marketplace built to modernise how motorcyclists discover and purchase parts, gear, and accessories online. Designed to connect riders with local dealers, the platform blends eCommerce functionality with community insights — creating a more transparent, rider-first shopping experience.
Puremoto is a digital marketplace built to modernise how motorcyclists discover and purchase parts, gear, and accessories online. Designed to connect riders with local dealers, the platform blends eCommerce functionality with community insights — creating a more transparent, rider-first shopping experience.
Brief
Brief
The goal was to create a platform that simplified the product discovery process for both casual riders and seasoned enthusiasts. Puremoto needed a solution that prioritised speed, ease of use, and trust — allowing users to find the right parts quickly while surfacing recommendations from the riding community. The challenge was balancing technical functionality with a clean, approachable interface.
The goal was to create a platform that simplified the product discovery process for both casual riders and seasoned enthusiasts. Puremoto needed a solution that prioritised speed, ease of use, and trust — allowing users to find the right parts quickly while surfacing recommendations from the riding community. The challenge was balancing technical functionality with a clean, approachable interface.
Solution
Solution
We delivered a responsive eCommerce platform with intuitive product filtering, seamless search functionality, and integrated community reviews. The design system is built around simplicity and utility, with a stripped-back aesthetic that lets products and content take center stage. By combining commerce with social proof, the platform helps riders shop with confidence — creating a more connected, informed buying experience.
We delivered a responsive eCommerce platform with intuitive product filtering, seamless search functionality, and integrated community reviews. The design system is built around simplicity and utility, with a stripped-back aesthetic that lets products and content take center stage. By combining commerce with social proof, the platform helps riders shop with confidence — creating a more connected, informed buying experience.
Credits
Ian Howarth
Creative Director
Chris Abbott
UX Director
Andrew Nguyen
Visual Designer
Credits
Ian Howarth
Creative Director
Chris Abbott
UX Director
Andrew Nguyen
Visual Designer
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