08
08
Pepper Money
Pepper Money
Client
Client
Pepper Money
Pepper Money
Type
Type
Digital Experience
Digital Experience
,
,
Digital Identity
Digital Identity
Year
Year
2020
2020
Project
Project
Pepper Money, Australia's leading alternative lender, sought to evolve its digital presence by creating a new website for Pepper Group, which would serve as a gateway to its global financial businesses while highlighting the company’s values and capabilities. The website needed to appeal to both investors and potential clients while reflecting Pepper’s mission to help people succeed, especially those who fall outside traditional lending criteria.
Pepper Money, Australia's leading alternative lender, sought to evolve its digital presence by creating a new website for Pepper Group, which would serve as a gateway to its global financial businesses while highlighting the company’s values and capabilities. The website needed to appeal to both investors and potential clients while reflecting Pepper’s mission to help people succeed, especially those who fall outside traditional lending criteria.
Brief
Brief
The brief was to develop a creative vision for Pepper Group’s website that aligns with the company's core values - ‘Can Do’, ‘Balanced’, and ‘Keep it Real’. The site should be a central hub showcasing Pepper’s diverse financial businesses across the UK, Ireland, Spain, and Korea. It must highlight the capabilities of the Group, provide easy access to the various Pepper websites, and include investor and executive profiles to build credibility and trust.
The brief was to develop a creative vision for Pepper Group’s website that aligns with the company's core values - ‘Can Do’, ‘Balanced’, and ‘Keep it Real’. The site should be a central hub showcasing Pepper’s diverse financial businesses across the UK, Ireland, Spain, and Korea. It must highlight the capabilities of the Group, provide easy access to the various Pepper websites, and include investor and executive profiles to build credibility and trust.
Solution
Solution
We created a digital platform that serves as both a gateway to the Pepper Group’s various businesses and a showcase of their capabilities. The visual design reflects Pepper’s core values through a clean, approachable interface that is simple to navigate, yet informative. The website emphasizes Pepper’s mission to help people succeed, with content structured to build trust among investors and highlight the company’s diverse global reach. Executive profiles and investor information are presented in a straightforward, professional manner, while the site’s overall design exudes a sense of balance and authenticity. This new digital presence aligns with Pepper’s goals and values, offering a cohesive and accessible experience for all stakeholders.
We created a digital platform that serves as both a gateway to the Pepper Group’s various businesses and a showcase of their capabilities. The visual design reflects Pepper’s core values through a clean, approachable interface that is simple to navigate, yet informative. The website emphasizes Pepper’s mission to help people succeed, with content structured to build trust among investors and highlight the company’s diverse global reach. Executive profiles and investor information are presented in a straightforward, professional manner, while the site’s overall design exudes a sense of balance and authenticity. This new digital presence aligns with Pepper’s goals and values, offering a cohesive and accessible experience for all stakeholders.
Credits
Ian Howarth
Creative Director
Andrew Nguyen
Visual Designer
"We were very impressed with North’s digital creative skills and approach to working with clients. We required a stretch of the brand and a design that would appeal to investors and stakeholders. North is a great partner, who takes time to understand the brief and commits to deadlines."
Gary Boyd, Head Of Digital, Pepper Money
Credits
Ian Howarth
Creative Director
Andrew Nguyen
Visual Designer
Quote
"We were very impressed with North’s digital creative skills and approach to working with clients. We required a stretch of the brand and a design that would appeal to investors and stakeholders. North is a great partner, who takes time to understand the brief and commits to deadlines."
Gary Boyd, Head Of Digital, Pepper Money
