02
02
Freedum
Freedum


Client
Client
Pedro Games
Pedro Games
Type
Type
Game Design
Game Design
,
,
Illustration
Illustration
Year
Year
2015
2015
Project
Project
Collaborating with Pedro Games and BulkyPix, a renowned mobile games publisher, we were tasked with designing and building a mobile game that combines addictive gameplay with humorous elements. The goal was to create an engaging, pick-up-and-play experience that would captivate players and achieve broad commercial success.
Collaborating with Pedro Games and BulkyPix, a renowned mobile games publisher, we were tasked with designing and building a mobile game that combines addictive gameplay with humorous elements. The goal was to create an engaging, pick-up-and-play experience that would captivate players and achieve broad commercial success.
Brief
Brief
The brief was to design and develop a mobile game with a top-down view style, featuring a protagonist - Dum, a ladybug who must escape torturous courses set by a mischievous child, Max. The game should combine humor with challenging puzzles, offering players an addictive and enjoyable experience. The gameplay should be simple to pick up but difficult to master, with a focus on delivering a fun, narrative-driven journey.
The brief was to design and develop a mobile game with a top-down view style, featuring a protagonist - Dum, a ladybug who must escape torturous courses set by a mischievous child, Max. The game should combine humor with challenging puzzles, offering players an addictive and enjoyable experience. The gameplay should be simple to pick up but difficult to master, with a focus on delivering a fun, narrative-driven journey.
Solution
Solution
We developed a dynamic mobile game with intuitive controls and engaging puzzle mechanics. The top-down view and immersive environments were designed to complement the humorous narrative, creating a compelling world where players guide Dum through challenging and whimsical obstacle courses. The game incorporates colorful graphics, quirky sound effects, and humorous dialogue to enhance the player’s experience. Through meticulous design, we ensured the game was easy to pick up, with progressively difficult levels that kept players hooked. The result was a top-performing game that quickly became a hit, reaching #1 in the US and UK as a mobile puzzle game.
We developed a dynamic mobile game with intuitive controls and engaging puzzle mechanics. The top-down view and immersive environments were designed to complement the humorous narrative, creating a compelling world where players guide Dum through challenging and whimsical obstacle courses. The game incorporates colorful graphics, quirky sound effects, and humorous dialogue to enhance the player’s experience. Through meticulous design, we ensured the game was easy to pick up, with progressively difficult levels that kept players hooked. The result was a top-performing game that quickly became a hit, reaching #1 in the US and UK as a mobile puzzle game.


















Credits
Ian Howarth
Creative Director
Visual Designer
Illustrator
Adrian Goddard
Developer
Art Gallery is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
Noah Jenkins, CEO
Credits
Ian Howarth
Creative Director
Visual Designer
Illustrator
Adrian Goddard
Developer
Quote
Art Gallery is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
Noah Jenkins, CEO