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MySidekick
MySidekick
Client
Client
Saltwater Games
Saltwater Games
Type
Type
AI / Brand Identity
AI / Brand Identity
,
,
Year
Year
2024
2024
Project
Project
MySidekick is the ultimate Player 2 - an AI gaming companion that adapts to each player's style, preferences, and persona. Fully customizable, it can take any form, language, or aesthetic, making it a seamless, interoperable ally in any game.
MySidekick is the ultimate Player 2 - an AI gaming companion that adapts to each player's style, preferences, and persona. Fully customizable, it can take any form, language, or aesthetic, making it a seamless, interoperable ally in any game.
Brief
Brief
The brand identity needed reflect its playful, dynamic, and adaptive nature while standing out in the gaming and AI space. Position MySidekick as a next-gen AI companion and clearly differentiate it from static AI tools, reinforcing its role as a fun, responsive co-player.
The brand identity needed reflect its playful, dynamic, and adaptive nature while standing out in the gaming and AI space. Position MySidekick as a next-gen AI companion and clearly differentiate it from static AI tools, reinforcing its role as a fun, responsive co-player.
Solution
Solution
The Sidekick brand centers around a dynamic "S" logo, embodying MySidekick’s versatility. This animated mark can express emotions, spin, listen, and transform into different visual styles, mirroring its in-game adaptability. A bold, modern design system, vibrant color palette, and modular brand elements reinforce its immersive and player-first experience. MySidekick isn’t just an AI - it’s a personal, ever-evolving gaming ally.
The Sidekick brand centers around a dynamic "S" logo, embodying MySidekick’s versatility. This animated mark can express emotions, spin, listen, and transform into different visual styles, mirroring its in-game adaptability. A bold, modern design system, vibrant color palette, and modular brand elements reinforce its immersive and player-first experience. MySidekick isn’t just an AI - it’s a personal, ever-evolving gaming ally.
Credits
Ian Howarth
Creative Director
Designer
Olly Wright
Designer
David Ellis
Animation
Credits
Ian Howarth
Creative Director
Designer
Olly Wright
Designer
David Ellis
Animation
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