20
DeMoN
Client
DeMoN
Type
Web3 / Brand Identity
,
Animation
Year
2024
Project
DeMoN (Decentralised Modular Networking) is a next-generation infrastructure designed for XR One, enabling ultra-high throughput dApps and revolutionizing Web3 gaming. By modularizing key blockchain components - consensus, execution, data availability, and sequencing - DeMoN provides an unparalleled foundation for scalable, efficient, and composable gaming experiences.
Brief
The branding of DeMoN on XR One needed to capture its cutting-edge technology while creating a bold identity that appeals to developers, gamers, investors, and blockchain innovators. It also had to feel seamlessly integrated within the XR One ecosystem, maintaining a sense of unity while standing out as a powerful and innovative force.
Solution
The DeMoN brand extends beyond just visuals; it is a narrative of empowerment for developers and gamers. The brand voice balances technical expertise with accessibility, ensuring that both blockchain experts and newcomers can engage with DeMoN’s vision. TThe occult and the theme of "demon" also play a central role in the identity, influencing both the visual and verbal language. Dark, mysterious elements create a sense of intrigue and mystique, teasing the community with a nod to something powerful and transformative that’s coming soon. This theme adds depth to the brand, positioning DeMoN as both disruptive and otherworldly, aligning with its ambition to challenge traditional gaming and blockchain systems.
Credits
Ian Howarth
Creative Director
Visual Designer
David Ellis
Motion Designer
